Making it stand out.
braloba designs and manufactures premium watch straps and wearables for the world’s leading brands. Company owned factories in China, Thailand and Myanmar. No outsourcing. No shortcuts.
50+
years in business
6M
production capacity
10
production lines
500+
global employees
4
strategic locations
Born in Switzerland.
Raised globally.
“True sustainability is not only about the planet, it is also about your people, your partners and your business model to ensure a gap free value chain for everyone.”
— Thomas Schori, Group CEO
Meet our product range..
Brands trusting braloba.
Purified to meet
strictest standards.
Lets collaborate.
Our history.
As a fully family-owned business in its second generation, we have developed and produced watch straps, jewellery bracelets and wearables for over 50 years.
Established in Switzerland with company-owned production sites in China, Thailand & Myanmar, we partner with customers and brands from fashion to luxury and health to smart technology.
Who we are.
Our global team is made up of 500+ employees. Creative thinkers and enthusiastic doers are passionate about designing, innovating, developing and manufacturing the best possible products for the Braloba portfolio.
Why we care.
We place an extreme value in our independence and responsibility for the environment. We manufacture with a focus on ethical entrepreneurship that positively impact the future for people and planet.
Quality control, sales and supply chain offices in Switzerland, Hong Kong and Italy as well as the innovation lab in London underpin Braloba’s global reputation for being creative, dynamic and flexible.
What makes us unique.
What makes us different is that we do not outsource or subcontract any fundamental production activities.
We fully own and independently operate our state-of-the-art manufacturing facilities in China, Thailand and Myanmar. All our offering is produced at customers determined Braloba production site depending on customers target location, price and supply chain preferences.
Respectful manufacturing.
We are a proud member of Leather Working Group with clear respect for animal welfare.
Additionally we focus on a clear waste management system by 5R (Refuse, Reduce, Reuse, Repurpose & Recycle) and underline our commitment to fulfil all international ethical, product and process related standards.
Our partners.
The way we work involves respect, trust, collaboration and open-mindedness– the key ingredients in the recipe for a successful longterm relationship with customers, suppliers and service providers.
Our ethical journey.
Respect, compassion and kindness have always had a place in our company culture. With the Braloba Foundation, we aim to make philanthropy a part of our culture as well. The foundation has set out to change lives by working with individuals and families to give them what they need so that they have the resources and feel empowered to improve their own lives.
#HELPINGOTHERSTOHELPTHEMSELVES

